Case studies

Web design for an international hotel group.

Jurys Inn
Research and insights
Photography guidance
User experience
Graphic design
Responsive web design

Jurys really understand the benefits of a responsive website and how you can keep the user experience consistent across each device.

We began with our kick-off meeting to establish the project’s structure and set the end goals. Next, we studied current site analytics to understand the website’s most essential areas and looked into the current user flow.

Jurys are an ideal client as they listened to our advice and understood why we made suggestions. In addition, they knew their customer clearly and gave us concise information on who their market is.

Research matters

One of the most important aspects of any website design is the research phase. For this website redesign, we visited some of the Jurys Inn hotels as regular guests to better understand the user experience from booking online, getting to the hotel (by following directions on the current website), checking in, checking out and finally getting home. It is important to remember that how people judge an online booking would not be only based on the initial booking but also on how easy it was to find the hotel, how helpful the staff are when they arrive, any helpful information about local attractions, events, and a lot more. Putting ourselves into the customers’ shoes helped us bring back suggestions for making the new site much more concise but easier to use.

Images for better retention

People retain images a lot easier than words, as words must have context to something, which needs more brain power to process. With that in mind we made the whole website design very visual and used statement images for every hotel so it will be easy for return visitors to find the hotel they want by simple image recognition. Nearly every single page has a statement hero image which creates a friendly, confident tone.
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