Because of the internet, people are no longer reliant on traditional methods of finding out about new products or services your business has to offer. They’re able to quickly search for information that appeals to their needs and addresses their pain points. As a result of this empowerment, traditional methods of marketing, such as TV/Newspaper advertising, billboards, flyers and cold calling are no longer effective in attracting customers to your business. All of these traditional methods of marketing are interruptive to people. When you want to find out more information about a product or service, how do you find out about it?
This is where Inbound Marketing has risen to fill the void left by traditional marketing. Inbound marketing allows businesses to effectively attract potential customers by engaging them and understanding their needs and wants and helping them through all phases of their buyer journey. People are able to, very quickly, decide what businesses they want to deal with and if your business earns their attention by providing them with relevant and useful content they’re more likely to engage with you and buy your product or service.
Benefits of Inbound Marketing
1. Become their Solution
By providing users with content that addresses their needs and resolves their pain points you’re allowing users to connect with your brand. In the eyes of the user, you are the solution to their problem and they’re more likely to convert to a customer.
2. Long Term Growth
Inbound marketing is a process designed for the long term growth of your business. While traditional, outbound, marketing is a one off campaign, inbound marketing benefits not only your business but it also benefits the user which creates long term relationships with your business.
3. User Statistics
By using proper inbound marketing tools, such as HubSpot, you can monitor how users are engaging with your business, how many visitors convert into leads, how many leads convert into paying customers and if the content your providing is relevant and helpful for users.
4. Cost Effective
According to 2013 State of Inbound Marketing, a study conducted by HubSpot in 2013:
Twice as many marketers say inbound marketing delivers below average cost per leads versus outbound strategies. Our survey found that 34% of all the leads generated in 2013 come from inbound marketing sources. In fact, inbound delivers 54% more leads into the marketing funnel than traditional outbound leads.
Not only is inbound marketing more cost effective, but it is proven to increase business leads.
5. Know Your Customer
A fundamental part of inbound marketing is knowing who your ideal customers are. By knowing your ideal customers, you can more accurately identity their needs & wants and address their pain points. Our blog, Convert More Leads by Marketing to the Right Customer can help you establish who your ideal customers are. Remember your blogs are not a vanity exercise to tell the world how great your product or service is or all about the new features you’ve released. It is an area that you can identify with your customer and prove yourself as an expert in your industry and at the same time letting them know you are the solution to their problems.
6. Quality Content Marketing
By knowing your customers your business can focus on creating quality content that will engage them and produce a greater number of conversions. Producing content that is relevant to the user experience instead of using advertisements that interrupts their experience will create a greater sense of trust with your brand. Pop ups annoy users and you could be losing potential customers because of this. Banner advertisements go un-noticed. Can you remember the last banner advertisement you viewed on a website?
7. Increase Search Engine Rankings
By creating relevant, quality content for your users you will become more relevant to search engine terms which will attract higher quality leads to your business. Higher quality leads can mean a higher conversion rate for your sales team and less time for them trying to sell to cold leads or tyre kickers.
8. Covers The Entire Buyer Journey
Many business websites are only aimed at users who are ready to buy today. But what if a visitor on your website is only at the awareness stage of the buyer journey and are only doing research? Are you helping them with this? By nurturing these potential leads and providing them with useful information and content they’re more likely to engage your business during the Decision Stage of the journey. You are the expert in your industry. Share some of your knowledge with others and help make their buying decisions and research easier.