The Blog.

The Power of Content

Author:
Dave Meier
Category:
Marketing
Date:
June 21, 2012

Deciding what it is your target audience needs to know is important, a great design is nothing without the content to match it. It’s up to you to provide the content that will be shown on your website and knowing the difference between good and bad content is extremely important.

What seperates the good from the bad

When creating content for your website, here’s a few tips to keep in mind:

1. Clear and Concise

Give people the information they’re looking for without the fluff. There’s nothing worse than reading through content that’s difficult to understand.

2. Relevance

Your content should be tailored to the people who visit your website. If the content doesn’t satisfy your visitors needs and wants they won’t stay on your website for long.

3. Structure

People like order and symmetry. Having your content structured makes it easier for people to read through. For example, if you have a large amount of text, by breaking it up into numbered lists you make it easier to read.

4. Call to Action

People need to be told what to do next and a good call to action should make it easy for them to understand.”Browse our Products” and “Make an Enquiry” are examples of calls to action that encourage people to do more on your website.

5. Change is Good

Keeping your website’s content up to date is important because it shows your audience that your business is active. Posting blogs, participating in social network discussions and updating your content every so often is a good way to interact with your audience and keep them interested.

6. Search Engine Optimisation

The quality of your content effects your website’s search engine rank. If your content is good then more people will visit your website. Search engines recognise this and will boost your website’s rank.